SUNNYVALE, Calif. — ILOG today announced that Camping World is using ILOG Rules for .NET, a key offering in ILOG’s Business Rule Management System (BRMS) product line, to improve responsiveness to changing business conditions while reducing development costs.

Using ILOG Rules for .NET, Camping World has been able to reduce the time it takes to change policies from weeks to hours and substantially decrease the information technology (IT) resources required to create, modify and monitor business policies.

By using ILOG’s BRMS to categorize revenue from products that do not have a stock-keeping unit (SKU) number such as memberships, rentals and fees, Camping World has used ILOG’s BRMS to extend their business analytics to a broader range of products to better measure revenues and understand successful programs.

Camping World serves its customers with more than