WASHINGTON – Despite current economic challenges, 60 percent of people who will travel during the holidays strongly feel the time and money spent is a small price to pay to be with people they love, it was revealed in a unique survey quantifying why people take trips during the holidays.

Respondents to the Harris Interactive survey of 2,256 adults conducted last week for the Travel Industry Association credited four reasons as significant and valuable for hitting the road to visit family or friends at Thanksgiving and Christmas. They are: