The Go RVing Coalition’s 2009 advertising campaign will invest $3.5 million in media to ensure the campaign contributes to the recovery of the RV industry.

Even with a reduction in media spending, the campaign is on track to make approximately a half billion advertising impressions this year. More than half of Go RVing prospects (52 percent) who provide information on their purchase intentions say that they are very likely to visit a show or dealership this year – compared to only 33 percent in 2008.

Media Partners Help Stretch Limited Budget
Go RVing negotiated